Enclothed Cognition in Virtual Worlds

Year:

2017

Phase:

Finished

Authors:

André Filipe Cruz Fonseca

Advisors:

Abstract

Studies have shown that wearing different clothes have different effects on human psychological processes, an effect referred to as enclothed cognition. This work aims at verifying whether this influence is also present in a virtual space where a person is represented by an avatar he/she controls. Using Unreal Engine 4 and Nvidia's APEX clothing, we created three distinct virtual scenarios. In the first one, the player's character is dressed in casual clothes. In the other two, they dress in a lab coat. However, one is implied as belonging to a doctor and the other to a painter. In all scenarios users performed problem solving tasks. 51 participants were distributed and played through the different scenarios and the results suggest that the effects of enclothed cognition are not always observed in virtual environments.