My Army: A Game for Social Networks

This project documents the development of a framework for the creation of Social Network Games. As a proof of concept, a functional Social Network Game prototype based on an existing two player game concept was created. In a first stage, existing games, industry articles and market studies were researched for the purpose of profiling the average player, identifying commonly used mechanics and finding success metrics. Subsequently, a conceptual framework integrating the aforementioned mechanics and concepts in the existing game was carefully detailed. Finally, a fully functional prototype for the new game was implemented in a real Social Networking context and made available for testing to a group of diverse players. Results obtained from direct and indirect user feedback were analyzed and the conclusion reached that the adaptation of the two player game into a Social Network Game using the framework was successful, and the framework proved adequate for the creation of a popular and potentially profitable Social Network Game. The main problems in our implementation were also identified and solutions suggested as future work.